Acquisition tool
Campaign link builder
Use one tracked URL for every external acquisition action. First-touch attribution stores the landing page, source, medium and campaign through to the lead record.
Operating convention
| Field | Use |
|---|---|
| utm_source | Where the prospect came from: linkedin, email, directory, partner. |
| utm_medium | The channel type: outbound, social, referral, listing. |
| utm_campaign | A stable campaign name tied to market, audience and period. |
Do not put customer names, email addresses or other personal data in UTM parameters because campaign URLs may be logged or shared.